After milking the science behind Ayurveda, yoga guru Baba Ramdev’s Patanjali is all set to harness the power of sun. Expanding its market beyond the fast moving consumer goods category, Patanjali is going to diversify into solar power equipment manufacturing, a Mint report said on Tuesday. With the Narendra Modi government’s push to bring the renewable energy revolution in the country, Yoga guru Ramdev-led Patanjali wants to tap into the sector that has not been explored to its full potential so far. Though India aims to produce 100 gigawatts of energy in the next five years, the road may not be easy due to a fierce competition from Chinese manufacturers and rising input costs. However, India could still be a favourite market for the solar energy production given the country’s unbridled commitment towards the Paris Climate deal.
Patanjali products became a rage in the country soon after the company started operations in 2006. Patanjali currently makes a wide range of products including personal care such as hair oil, toothpaste, moisturizing cream, face scrub, healthcare products, ayurvedic medicine, incense sticks, and products like corn flakes, choco flakes, biscuits and even noodles. Getting into solar is in line with the swadeshi movement. With solar, each household in India can have power supply, and we are here to make that happen,” Mint quoted Acharya Balkrishna, managing director of Patanjali Ayurved. Read More…
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