Branding on wheels: Freight trains to display ads for first time


Branding on wheels: Freight trains to display ads for first time

For the first time, freight trains will display advertisements to generate non-fare revenue, senior railway officials said Thursday.

The South Eastern Railway (SER) has awarded a contract under the “Branding on Wheels” scheme to Dalmia Cement for a period of five years for 300 BOXN wagons or five rakes.The wagons have an aluminium body on a steel underframe.

“The advertisement will be displayed on the exterior of the (freight) train and while we are attempting such a method ofgenerating non-fare revenue for the first time, we will give it wide publicity so that it can be replicated.

“It is movable advertising and this means that the client will get greater publicity across the route,” said an official. Read More

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