USL Diageo and Essar Oil Collaborate for Road Safety in India

Holistic awareness and engagement programme for drivers and citizens across National Highways

USL Diageo and Essar Oil Collaborate for Road Safety in India

Recent government statistics reveal the appalling state of road safety in the country, bringing to light the astonishing data of 1 road accident occurring every four minutes in India. With over 1,45,000 fatalities a year, India accounts for 12.5% of global road accidents. The United Nations mentions that India suffers a loss of $58 billion annually due to accidents. In 2012, 48,768 lives were lost in road accidents on the national highways with the number increasing to 51,204 in 2015.

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