‘Clean energy startups should focus on the niche markets that are underserved’


‘Clean energy startups should focus on the niche markets that are underserved’

Arunabha Ghosh, founder and CEO, the Council on Energy, Environment and Water (CEEW), talks to TOI on topics ranging between challenges staring at clean energy startups and the reason why residential solar panels category still remains an underpenetrated category. Exerpts:

Why do clean energy start-ups struggle to raise capital?

Like all start-ups, the fundamental problem for clean energy start-ups is to demonstrate proof of concept. But where clean energy start-ups particularly struggle is that even when technology is proven and business models are clear, there are risk perceptions that the market and investors have about contract, availability of land, ease of doing business etc. All these risks end up raising the cost of capital because of which even the brightest ideas and technology becomes difficult to implement. Read More

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