In line with Prime Minister Narendra Modi’s ‘Act East Policy’, state-owned oil marketing firm, HPCL said on Friday that it has become the first Oil Company from India to mark its presence in the lubricant market in Myanmar.
Besides being in line with the PM’s vision, the move will also lend more visibility and awareness to the brand.
A well-designed product launch was scheduled in two major cities in Myanmar.
“Having achieved the number one position in the domestic market, HP Lubricants sought to prove itself in foreign shore by venturing into Myanmar. The first event on 1 st Oct 2017 in the commercial hub of Yangon was graced by the Ambassador of India to the Republic of the Union of Myanmar, Vikram Misri and Director- Marketing HPCL S Jeyakrishnan as the Guest of Honor where HP Lubricants was launched with full fanfare and the key products were unveiled,” said a company statement.
Jeyakrishnan in his keynote address articulated HPCL’s production and marketing
capabilities, whereas the Indian Ambassador appreciated HPCL’s initiative for setting an example for other Indian companies.
The second launch on 3 rd Oct 2017 in Mandalay, with a very different market saw the unveiling of HP Lubricants brand and products by Executive Director-Direct Sales, Rajnish Mehta. More than four hundred participants from all the market segments covering OEM dealers,
Industrial houses, Service stations, Retailers, and transporters attended the launch and related events to make it a grand success.