India Turns Tesla’s Electric Vehicle Formula On Its Head To Target Mass Market


India Turns Tesla’s Electric Vehicle Formula On Its Head To Target Mass Market

Tesla helped electric vehicles gain a mainstream foothold in the US by starting with luxury cars and then moving down-market. India’s nascent transition to EVs is heading in the opposite direction.

Many consumers will get their first taste of electric vehicles from public-transit systems and corporate fleets in India, where car ownership per 1,000 citizens is just 20, compared with 800 in the US Companies such as Bangalore-based Lithium Urban Technologies Pvt, which provides EV fleets to corporations, are expanding as India aspires to end sales of internal-combustion engines by 2030.

“In the next five years we’ll have 10,000 electric cars and buses,” Sanjay Krishnan, the firm’s co-founder, said in an interview, adding that the company hopes to have its first electric bus as early as this year. Read More…

 

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