A tweet sent out by Amul to the Indian Railways culminated in a unique business deal between the two. There have been numerous instances of Twitter exchanges between organisations but rarely has online banter materialised into an actual business.
This time however, things were different. On 23rd October, Amul (@Amul-Coop), reached out to the Indian Railways (@RailMinIndia) on Twitter, enquiring about refrigerated parcel vans. Amul wanted to know whether these vans could be used to transport their famous butter across India.
The Ministry of Railways, using Amul’s famous tagline, tweeted back saying it would be utterly, butterly delighted to help the Taste of India reach every Indian.
The exchange continued on Twitter resulting in a meeting being set up in Anand, Gujarat on 24th October. Amul tweeted on the same day that the meeting had gone well. Read More…