Over 400 train stations in India have free WiFi services, thanks to the venture between Indian Railways and Google. Indian Railways has grown by leaps and bounds in the past couple of years, and continues to follow the latest trends.
In a new report, Indian Railways is working on a way to bring entertainment content to your personal devices like laptops, tablets and smartphones. So while you are at the train station, or travelling in the train, you could access movies and TV shows on the go through the internet service.
The Ministry of Railways has invited bids for Content of Demand(CoD) and Rail Radio service. Companies like Airtel, Vodafone, Idea Cellular, Reliance Jio, Hotstar etc. can submit their interest to offer movies, tv shows and other similar entertainment services to passengers.
“According to a recent report by the Boston Consulting Group (BCG), through CoD on trains and at stations, the railways sees an overall infotainment market of around Rs 2,277 crore in three years’ time. The report says the interested parties might include content owners such as Eros Entertainment, Balaji Productions and Shemaroo Entertainment, and content aggregators like Radio Mirchi, Fever FM, Hungama and Bindass. ” Business Standard notes.
These CoD contracts will be offered for upto 10 years, as a part of the no fare revenue policy set by the Ministry of Railways. This will eventually not only improve customer satisfaction, but also the footfall of passengers every year.Read more