The Indian Railways has decided to have a private public relations professionals team that will drive the publicity campaign for the Railway body. The PR team will initiate publicity not only at the Union ministry but also for each of its zones.
This is also the first time when the Indian Railways has issued guidelines for hiring private bodies to handle the national transporter’s publicity. As many as 70 officers will be engaged in disseminating information to various forms of media including social media platforms like Facebook, Twitter, Instagram etc. The team will also have one chief public relations officer (PRO) in each of its 18 zones, along with senior PROs as well as public relation inspectors.
Under the guidelines, each zone will have a team of 17 trained professionals including a team leader, a social media manager, content analysts, content writers, video editors and others. Additionally, each of the teams will be hired at a cost of Rs 2 crore. Read More
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