Indian Railways new revenue stream! IRCTC trains to promote films, art; Akshay Kumar’s ‘Housefull 4’ 1st taker


Indian Railways new revenue stream! IRCTC trains to promote films, art; Akshay Kumar’s ‘Housefull 4’ 1st taker

A ‘Housefull 4’ Indian Railways train! In a unique initiative by IRCTC and Indian Railways, an entire train has been given for the promotion of the upcoming Akshay Kumar-starrer Housefull 4.

Piyush Goyal-led Indian Railways has started a first of its kind ‘Promotion on Wheels’ initiative, in which special trains by IRCTC will be made available to promote and publicize art, culture, films, television and sports programs. According to the Western Railways (WR) zone, the first ever ‘Promotion on Wheels’ special train will be run by IRCTC as well as Western Railways zone in coordination with Akshay Kumar starrer ‘Housefull 4’ team to promote the film which will release on October 25. The makers of the film have already booked a train for the film’s promotion.

In this regard, celebrities and media professionals will be travelling by the special train which will leave Mumbai Central station on October 16 and will reach New Delhi the next day on October 17. Read More

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