What JSW Energy’s Electric Vehicles Bet Tells Us About India’s Power Sector

JSW Energy Ltd’s decision to spend as much as Rs4,000 crore to set up electric vehicle (EV) and related businesses has been met with the usual scepticism by analysts.

The questions they ask include: how can an electricity producer with no experience in automobile manufacturing quickly churn out an EV? Will it be able to build the business with Rs4,000 crore? How feasible and profitable is that venture going to be, considering that JSW will have to compete with entrenched automobile companies with vast retail networks?

JSW has some simple answers. Most automobile companies’ investments in the segment are in a similar range. They say they will go for te chnical tie-ups avoiding upfront development costs. Read More…