In trade and industry, economies of scale help all stakeholders. Companies benefit significantly as they enjoy more bargaining power with vendors and raw material suppliers because they procure in massive quantities.
That makes them more competitive in market and also enables them to offer products at reduced prices, thus benefiting customers. Investors also benefit as higher turnover churns out higher profits. The advantages are far higher if a company has operations of global scale.
The best example of an Indian company that pursued the concept of economies of scale assiduously is Reliance Industries. The diversified conglomerate founded by Dhirubhai Ambani owes its success to this strategy and it is now India’s second largest petroleum refining company with a capacity of 60 million tonnes per annum (MTPA).
India recently witnessed the power of this strategy when Dhirubhai’s elder son Mukesh Ambani, who now owns RIL, disrupted the country’s telecom landscape through Reliance Jio, dubbed by some as the world’s largest startup with Rs 1.5 lakh crore in seed capital.
It is not a new idea, though. A merger plan of oil companies first emerged during the Atal Bihari Vajpayee government in late 1990s, but it did not move forward. In 2002, the then oil minister Mani Shankar Aiyar revived the plan during the UPA’s first term.
However, an expert committee appointed by that government in 2005 did not favour the merger, putting brakes on the plans. Instead, the Advisory Committee on Synergy in Energy headed by V Krishnamurthy batted for more autonomy to oil companies. Read More…
Credit By : The hans India.com