Indian Railways has decided to award contracts for three to five years for non-fare revenue projects such as advertising on trains, railway bridges and other assets, setting up of ATMs on platforms and offering digital content to passengers. Non-fare revenue is money earned by railways from sources other than passenger fares.
Indian Railways expects to earn around ₹15,000 crore in the next 10 years using the non-fare revenue model.
The licences under this model shall be awarded for a minimum of three years and maximum of five years with an extension of up to one year in special cases, the railways said in a circular issued on Wednesday.
Earlier, the railways had offered the same project for five to 10 years but this had drawn a lukewarm response. Read More