To increase its non-fare revenue (NFR), Indian Railways has now decided to crowdsource new and innovative ideas for improving passenger convenience and earning revenue from its strong workforce of nearly 13 lakh staff.
In January 2017, the Railways had launched NFR policy aiming to earn extra revenue without increasing the fare. The policy was expected to bring an additional revenue of `2,000 crore annually.
Among other things, it involved Railway Display Network advertising in trains, bridges and other assets, ATMs at railway platforms and digital content for passengers. But the efforts have failed to yield desired results.
In its latest efforts, the ministry has now formulated a ‘New, Innovative Non Fare Revenue Ideas Scheme’ (NINFRIS). Read More