Paytm Express and Savlon Swachh Bharat Express will soon chug along the tracks as the Indian Railways roll out brand trains. Brands will find prominence on trains as the railways have offered the inside and the outside of compartments for showcasing products. Coaches of premier trains will be used for vinyl advertising of various brands including mobile e-company Paytm and Savlon of ITC, a railway official said. In an attempt to shore up its non-tariff revenue, railways will award advertising contracts of all Rajdhani, Shatabdi and Duronto Express shortly.
Railways, which has earned Rs 10,181 cr from non-fare revenue sector in the 2016-17, set an ambitious target of Rs 14,000 cr in the current fiscal.
Earnings from advertising on rail over bridge, rail under bridge, station and trains are part of the non-fare revenue which is being taken up in a focused manner now and railway has created a separate directorate for it. Read More…
Credit By: The Financial Express
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