The Rise And Rise of EESL

The Rise And Rise of EESL

Energy Efficiency Services Limited (EESL) plans to start sale of LED bulbs via petrol pumps from UP and Maharashtra and would expand to other states later.

EESL on Wednesday signed pacts with IOC, BPCL and HPCL for sale of Led bulbs through these oil marketing companies’ 55,000 fuel retail outlets across the country, a move that is part of the government’s strategy to popularise the energy-efficient lamps.

The retail outlets will sell 9W LED bulbs at Rs 70 a piece, 20W LED tube lights at Rs 220 a piece and 5-star rated ceiling fans at Rs 1,200 each.

Union power minister Piyush Goyal has said India will be the first in the world to completely shift to LED lamps by 2019.

EESL has a crucial role to play in promoting usage of LED lamps in the country.

Meanwhile, EESL plans to foray into distribution of other energy efficient appliances like LED tubelights and air-conditioners and electric cars.

Details on EESL’s other initiatives

UJALA Scheme

The scheme was announced as “Domestic Efficient Lighting Programme (DELP)” in January 2015 and later renamed Unnat Jyoti by Affordable LEDs for All (UJALA). Under the scheme, people were urged to use LED bulbs in place of incandescent bulbs, tubelights and CFL bulbs as they are more efficient, long lasting and economical in their life cycle duration.

The scheme aims to light up every household with LED bulbs, tubelights and 5-star ceiling fans. More than 25 crore households across the country have benefited from this scheme.


Under Street Lighting National Programme (SLNP), EESL seeks to install LED streetlights across the country. As of today, the project is implemented across 23 states and Union Territories. More 21 lakh LED streetlights had been installed across the country till April.

ACs and electric cars

Apart from basic appliances, EESL will supply air conditioners and electric cars in the near future.

EESL is also in talks with Paytm to initiate zero payment for buying the AC up front.

For electric cars, the EESL plans to buy the vehicles in two phases. It intends to acquire 1,000 vehicles in the first phase with a warranty and later expand on it. The government hopes to have only electric cars on Indian streets by 2030.

National Energy Efficient Fan Programme 

The National Energy Efficient Fan Programme provides five-star fans at Rs 1,250 per piece. The individual is required to pay Rs 60 per month as the payment will be done on an EMI basis. Five-star ceiling fans are energy efficient, cost saving and last longer.

The ceiling fans which are offered to people are of well-known brands such as Usha and Bajaj.

A total of two ceiling fans can be bought on one electricity bill from domestic category consumers only.

Lending a helping hand to farmers

Apart from these, the EESL also has a scheme for farmers. The National Energy Efficient Agriculture Pumps Programme was first implemented in Vijaywada in Andhra Pradesh.

The farmers will be eligible to get a 5-star rating agricultural pump. These pumps come with a control panel and a SIM card, which help farmers to turn on and turn off the pumps from their mobile phones itself.

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