Shell Lubricants India is a 100 per cent subsidiary of Royal Dutch Shell and is one of the leading oil and gas major which have invested multi-billion dollars into the Indian market. In an interview with BW Businessworld, Mansi Madan Tripathy, MD, Shell Lubricants India said her in the synthetic oils are increasingly gaining eminence in India. Below are the edited excerpts:
You have been with Shell Lubricants for more than six years. So have you been able to maintain your stranglehold in India especially when state-owned players like IOC, HPCL, etc. are well ensconced?
I personally feel our competitive advantages are in five areas. How we stand our brand equity for trust, Innovation and technology. So that really brings in the fact that (at a global level) we spend close to about 500 million in terms of R&D every year and have a group of 200 scientists Read More
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