South Western Railway Promotes Cleanliness Drive In A Unique Way

South Western Railway Promotes Cleanliness Drive In A Unique Way

While the central and state government, local bodies and other authorities are trying hard to rope in well known faces or a celebrity to create awareness among the general public about the Swachh Bharat Abhiyan, the South Western Railway (SWR) in Mysuru has come up with a unique idea to draw the attention of people and sensitise them on the importance of cleanliness.

In this techno-fast moving world, the youngsters and most of the general public are not paying attention to the educative or awareness hoardings and posters displayed at public places. Many of them take the awareness hoardings or government ads as outdated and not so creative. But now as an exception, the Mysuru Division of SWR is appreciated by the citizens for their creative meme template poster displays at the Mysuru Railway Station premises.

A meme template poster titled ‘Swachh Bharat Abhiyan,’ displayed by SWR has now become the trending topic on social media and also the talk of the town. Every regular visitor commuting from or to the Mysuru Railway Station is now having a glimpse at these posters displayed on a pillar of the building. Read More…

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