Will rural India pay for better electricity?

Will rural India pay for better electricity?

According to official government data, India’s villages and households are now almost completely electrified. External research, though, suggests otherwise. Surveys have found that many households still do not have an electricity connection and, even those that do, many receive only sporadic electricity.

One big reason for this is the poor financial health of state electricity distribution companies (DISCOMS) who are hindered by non-payment of electricity bills. New research, however, suggests that Indian rural households are actually willing to pay for electricity – as long as at it’s of reliable quality.

In the study, forthcoming in Energy Policy an energy-focused academic journal, Ryan Kennedy and others show that Indian households are willing to pay significantly more for better quality of electricity. Read More

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