Indian Railways to pour more money into Rail Neer brand

Indian Railways to pour more money into Rail Neer brand

Indian Railways is working on a plan to increase annual sales of Rail Neer, the national transporter’s packaged drinking water brand, to Rs 600 crore from the present sales of Rs 150 crore in next three years and make it among the top packaged drinking water brands revenue-wise.

Neer is currently being sold only at railway stations and there too railways have been able to meet only 20% of the entire demand. Indian Railways is now ramping up the production to meet the total demand and also making it available outside the stations. Read More…
Credit by: The Economic Times

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