Know Your Start Ups : Kill The Bill With Smart Gorilla Fans

Know Your Start Ups : Kill The Bill With Smart Gorilla Fans

Company: Atomberg Technologies (The core team of the company comprises of IIT-IIM alumni and is also supported by the Indian Government’s Make In India Initiative and Start up India Initiative.)

Product Developed: Gorilla. This is a smart and energy efficient ceiling fan that consumes just 28 watts of electricity. Atomberg Technologies claims this to be India’s most energy efficient ceiling fan.


  • Smart Remote
  • 60% Savings
  • 3 Years Guarantee
  • Service Value Greater than 8
  • 1 Year Recovery

This Start-Up’s Origin and the Story So Far:

  • Launched India’s Most Energy Efficient Ceiling Fan named Gorilla in October, 2015
  • Sales till Date- 3000
  • Current Client base- Schools, Colleges (incl IIT Bombay), Hostels, Industries (Ceramic/Textiles)
  • Online Presence- Sale of 50 units to retail customers via their website
  • Scaled up production Capacity to 10000 every month
  • Future Production Capacity to be scaled up to 20000/month within 1 year
  • Team Size increased to 30
  • State of the art R&D Testing Facility
  • Established Channel partners in 5 states
  • Started work on 2 more products in the ceiling fan industry
  • State of the art production facility
  • Technical and R&D team from IIT Bombay
  • Full Automation of Assembly Line within 6 months

Product Details (As made available by the Company):

  1. Super energy efficient BLDC Motor
  2. Highest service value (air delivery/watt)
  3. Runs 3 times longer on inverter resulting longer battery runtime
  4. No humming noise
  5. No heating of fan even after long hours of runtime resulting in extra long life
  6. Consistent performance even at low voltage and power fluctuation
  7. Easy speed control using smart remote
  8. TIMER features to auto switch off the fan
  9. SLEEP mode that reduces the speed after set hours and saves energy
  10. ISO 9001:2008 and ISO 14001:2004 certified
  11. Compliant with the requirements of IS 374:1979
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Technical and Parameter Details of the Gorilla Energy Efficient Fan:

Span (mm/inch) 1200/48
Service Value/Air Delivery >7
Input Voltage (V) 140-285
Power Consumption (W) 28
Frequency (Hz) 48-52
Air Delivery (CMM) 220
Power Factor 0.95
No. of Blades 3
Bearing (Double) Deep Groove Double Sided Steel Shielding
Remote Control (10 Keys) Speed Control, Timer and Sleep Mode
Guarantee 3 Years

How much Energy Does Gorilla Save?

As Per The Company, The Yearly Cost-Saving In Electricity Through Gorilla Fan Vis-À-Vis An Ordinary Fan Is Rs 226 Units A Year Or About Rs 1350 A Year.

This Savings Is When You Use Gorilla Fan Say 16 Hours A Day In A Year. Cost Of Electricity Taken Is Rs 6/Unit.

Energy Use Is 28 W (Or 134.4 Units) As Against 75 W (Or 360 Units) By An Ordinary Fan.

With The Cost Of Electricity Taken As Rs 6/Unit, This Would Mean Spending Rs 806.40 As Against Rs 2160 For Using An Ordinary Fan In A Year.