Weddings at exotic foreign locations are passe. In India, they could soon be held at some of the most familiar of landmarks -railway stations.The Indian Railways has come out with a policy which “encourages viable proposals for generating revenue from non-conventional resources”.One of them is to rent out station buildings for a wide variety of events, including wedding ceremonies. In response to a unstarred question in the Lok Sabha on Wednesday , the ministry replied that portions of stations which were less busy could be rented out for marriage ceremonies and other programmes.
Zonal railways and divisions have been empowered under the policy to take the decision and work out the modalities of which stations to rent out and which part of the station would be rented out for the ceremony . The focus would be on revenue maximisation.
Faced with increased migration of passengers to other modes of transport, the railways is looking to tapping sources of revenue other than fare and freight. Renting out its stations for ceremonies is part of the new non-fare revenue policy . A separate directorate has been created for this purpose. Currently, non-conventional sources of revenue form around 5% of the national transporter’s total earnings.
Officials say countries like Japan earn up to 30% from non-tra Japan earn up to 30% from non-traditional sources.
Advertising revenue is tipped to be the top grosser and railways has already started emphasising on this head, with ` 2,000 crore targeted as the earning from advertising in 2017-18.
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